Data Visualization and Storytelling

Registration Options

Option 1: Include this course as part of your conference registration

Option 2: Already registered for the conference? Use this option to add this course to your DDAC experience

Course Description:

Deriving insights from data is more efficient when using a well-crafted data visualization than when using tables or reports. However, the journey to creating a well-crafted visualization can encounter many common pitfalls, especially when enabled by spreadsheet tools. This course will cover the principles and science behind creating a great visualization and change how you look at pie and bar charts.

Additionally, whether you are an executive leading an organization, a manager leading a team, or an individual contributor building deliverables, you will inevitably present your findings via a slideshow presentation. How impactful will your game changing insights be if the audience isn't paying attention? This course will also cover the principles behind creating engaging and effective presentations to ensure your insights don't get lost in the shuffle.

Course topics include:

• Building Blocks of Data Visualization - basic elements of a visualization and how they work together to create various chart types
• Data Visualization Designs - design principles used in data visualizations, how to convey messages through graphic representation, and making visualizations accessible and inclusive
• Exploration & Storytelling - storytelling with data and the use of tools to build visualizations
• Data Manipulation for Data Visualization - preparing data in a way that enables iteration through many visualizations and working with data manipulation techniques that aid effective data visualization

Course Logistics:

• This course will take place on Monday, August 14, 2023 at Disney's Coronado Springs Resort
• Laptops are not required, however, attendees may bring their own devices
• Classroom will be setup with tables with electrical outlets to accommodate each attendee

Correlation vs. Causation: Using Data and Measurement to Improve Business Outcomes

Registration Options

Option 1: Include this course as part of your conference registration

Option 2: Already registered for the conference? Use this option to add this course to your DDAC experience

Course Description:

Causality lies at the heart of many critical business questions: do email promotions increase website traffic? Will the release of a new product cannibalize sales of existing products? How can a business optimize its marketing expenditures? While data analysis is integral to answering these types of questions, teasing out causal effects requires the careful application of specific techniques that go beyond measuring simple correlations. This course will explore the tension between correlation and causation in the world of data analytics through the use of business case studies and the demonstration of modern causal inference techniques. Topics include:

• Thinking Counterfactually - to measure the causal impact of a decision, we need to consider how outcomes would have changed had a different decision been taken
• The Power of Randomization - why running experiments is the gold standard for measuring causal effects
• Leveraging Your Data for Causal Measurement - case studies that demonstrate how to generate causal insights without using randomization through techniques such as natural experiments, event studies, difference in differences, and regression discontinuity
• The Causal Analysis Toolkit - how to leverage experimentation, linear regression, and causal diagrams to measure causal effects across a wide variety of use cases

Course Logistics:

• This course will take place on Monday, August 14, 2023 at Disney's Coronado Springs Resort
• Laptops are not required, however, attendees may bring their own devices
• Classroom will be setup with tables with electrical outlets to accommodate each attendee