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  • About

    This Conference will provide you with the tools and training to integrate advanced decision-making techniques into business processes that center on the experience of your customers, clients, and guests. While the specific methods and integration may change from industry to industry, the science and techniques remain the same. We’re confident you’ll see examples of how data-based, analytical decisions work in all areas of business.


    Registration for DDAC 2022 will open next year!

    Why Attend

    The Disney Data & Analytics Conference will bring together over 2,000 executives, managers, and analysts representing over 250 companies and universities, plus all segments of The Walt Disney Company, including Parks, Experiences & Products, Media Networks, Studio Entertainment, and Direct-to-Consumer & International. Attendees represent an array of analytic disciplines including Revenue Management, Pricing, Forecasting, Marketing Analytics, CRM, Finance, Research, Technology, Data Management, and Decision Science.


    DDAC keynotes & sessions are led by some of the top leaders in the industry. This is your opportunity to learn from their years of real-world experience.


    Learn the latest trends and techniques in analytical tool development, scientific approaches, and extracting value from data.


    Engage with over 2,000 professionals across an array of industries and academia at the conference social events; all sprinkled with a touch of Disney magic!


    Identify practical solutions to complex business problems regardless of industry. You’ll leave with specific skills, best practices, and strategies you can put to work immediately.

    Previous Speakers

    Captain B. "Sully" Sullenberger, III
    "Miracle on the Hudson" Pilot; Contributor to CBS News and Best-selling Author
    Shane Battier
    Vice President, Analytics and Basketball Development, Miami Heat; 2012 and 2013 NBA Champion, Miami Heat
    Rebecca Jarvis
    Chief Business, Technology & Economics Correspondent, ABC News
    Stephen Dubner
    Co-Author, Freakonomics
    Adam Savage
    Former Co-Host, Mythbusters
    Steve Wozniak
    Apple Co-founder, Chief Scientist of Primary Data

    DDAC Tracks

    Tracks are designed to help you navigate which breakout sessions would be the most insightful for you.

    • Data & Technology:

      Emphasizes emerging technologies and platforms in the data and analytics environment.

    • Marketing & Consumer Insights:

      Focuses on data driven insights into consumer behavior and marketing effectiveness.

    • Advanced Analytics:

      Focuses on innovative data analysis methods and may involve technical details including mathematical concepts and formulas.

    • Beyond the Numbers:

      Emphasizes the less mathematical aspects of data science including visualization, storytelling, and technical integration.

    • Leading the Way:

      Focuses on strategy, foresight, leadership, and organizational development needs to support data and analytics.

    Past Events

    Photos from DDAC 2019

    View the DDAC 2019 site