Ajay Kapoor is a serial entrepreneur and award-winning corporate executive focused on driving transformation from startup to scaled enterprises. Currently an Executive at General Motors, where he leads Global Performance Driven Marketing reporting to the Global CMO. Encapsulated in the responsibility is creating the modern marketing machine with enterprise leadership of marketing analytics, martech, operations, privacy and digital services demand gen. The first half of his career were startups, cofounding multiple companies; while the last decade was spent in the consumer product goods space - Procter & Gamble, SharkNinja and Helen of Troy.

He has been recognized as P&G 40 Under 40 (2019), DBusiness 30 in Their 30's (2022), and by the World Economic Forum as a Global Shaper.

Presented:

• Tomorrow's Data-Driven Marketing Practice

Andy Ho is a Principal who leads the Customer and Marketing practice within Deloitte's Technology, Media and Telecommunications (TMT) Industry. He has 20 years of experience helping clients to develop and define corporate, business, and product launch strategies, and he leads the growth of Deloitte's Trust offering within TMT.

Presented:

• Elevating the Human Experience with Trust

Chase Springer is a DAS42 Analytics Consultant with experience in BI modeling, ETL/ELT design and implementation, and software development. He has delivery experience in enterprise consulting projects related to data engineering, warehousing, solutions architecture and documentation. Prior to joining DAS42, Chase worked as a Systems Administrator, Developer and Support for a Salesforce enterprise deployment.

Presented:

• Driving Competitive Advantage in Media and Entertainment with the FullStack Approach to Data

Christine Chung is Director, Advanced Analytics and Clean Room Solutions at Disney Advertising. In her role, Christine oversees teams responsible for audience analysis and insights, as well as clean room integrations for advertising sales clients. Her teams create, analyze and optimize Disney Advertising Sales' unique audience segmentation offering and work with our clients to understand these proprietary insights via clean room. Christine got her start at Disney in mobile games, and before that was in Actuarial Science.

Presented:

• Disney Advertising & Habu: How to Unlock Value and Drive Insights through Data Clean Rooms

Dustin is a data and identity management expert with experience in the design, implementation and execution of successful technology and marketing solutions. Dustin serves as director of innovation for Acxiom's Real Identity™ portfolio where he offers actionable, strategic advice for the complex issues facing modern day marketers.

Presented:

• Digital Resilience in a Privacy-First world

Hayley Fiksen is a Senior Manager in Accenture's Strategy & Consulting service, where she focuses on innovation to transform the future of customer experience and drive customer growth strategies in the Communications and Media Industry across North America. She currently leads Accenture's Innovation partnership with ESPN Edge, where she has oversight of over 60 people, and brings together Marketing, Experience, Innovation and Technology, to explore new ways to consume sports powered by advanced technology.

Presented:

• ESPN Edge: Powering the Future of Sports Media Innovation

Hugh Owen is Executive Vice President and CMO of MicroStrategy. He is responsible for global marketing and education. He spends his time helping MicroStrategy's customers, finding new customers, while helping the company change the world. In 21 years at MicroStrategy he's worked in roles in product marketing, product management and product support. Hugh received a Bachelor's of Science (HONS) in Business from The University of Bath, England. He previously worked in the UK at HSBC and Kimberly Clark.

Presented:

• Think Beyond Analytics with MicroStrategy

Jake Cohen is the Director of Business Development and Strategy for Verizon's Content organization. In this role, he helps lead Verizon's partnership efforts across the sports, media and entertainment space to utilize content as an asset for Verizon consumers, solidifying their position as one of the largest direct to consumer distribution platforms in the US. Jake also works to develop and co-create NextGen content experiences with Verizon partners, that drive 5G adoption, showcase the art of the possible and meet the needs of the modern day sports fan.

Presented:

• ESPN Edge: Powering the Future of Sports Media Innovation

James is the Vice President of Product Marketing at mParticle, the leading customer data platform provider. A trusted partner among renowned consumer brands such as AirBnB, Spotify, Venmo and The Bleacher Report, the mParticle platform has grown to manage over 1 billion mobile users each month. James leads the team responsible for all things go-to-market strategy, across all of mParticle's product lines.

Presented:

• Tackling Data Chaos

Jeff Springer is a DAS42 Principal Consultant with extensive experience in solutions architecture, data warehousing, BI, analytics, systems design and new venture management. He has delivery and management experience in enterprise consulting projects related to cloud migration, Snowflake, GCP, AWS, Airflow, Databricks and Looker implementations. He has particular expertise in Snowflake and data warehousing, data engineering using Python and Airflow, business intelligence and Looker, solutions design and architecture, and training and education.

Presented:

• Driving Competitive Advantage in Media and Entertainment with the FullStack Approach to Data

Having 17 years of experience in data and analytics, Jon has supported various roles including product support, presales and solution management with SAP's on-premise business intelligence, mobile and cloud-based technologies. Currently as a member of SAP's Global Center of Excellence, he is responsible for driving customer success of SAP's planning and analytics solutions. Specializing in the value of modern financial planning combined with analytics and insight, he is focused on driving growth for organizations across various industries and lines of businesses.

Presented:

• Link Your Operational & Financial Data & Processes to Drive Profitable Growth

Kelli Coleman is a Director of Strategic Account Technology at Microsoft and leads Microsoft's partnership with ESPN Edge. As a passionate sports fan, she specializes in innovation and emerging technology with Media & Entertainment customers globally, providing thought leadership in topics such as analytics, artificial intelligence, machine learning, sustainability, metaverse, and accessibility.

Presented:

• ESPN Edge: Powering the Future of Sports Media Innovation

Kevin Lopes is the Vice President, Sports Business Development & Innovation at ESPN, where he leads the ESPN Edge Innovation Center, and identifies and evaluates potential third-party opportunities in advanced technology initiatives like NFT's and digital immersive development.

Lopes has been with ESPN for 14 years, spending his first 10 years on the programming team where he had been responsible for scheduling and operational oversight of WatchESPN & ESPN3, including 15k+ live digital events, digital collegiate acquisitions and esports programming acquisitions and strategy.

In 2015, Lopes won a Sports Emmy for his contributions to the ESPN 2015 College Football MegaCast.

Presented:

• ESPN Edge: Powering the Future of Sports Media Innovation

Kjell Carlsson is the head of data science strategy and evangelism at Domino Data Lab. Previously, he covered AI, ML, and data science as a Principal Analyst at Forrester Research where he wrote reports on AI topics ranging from computer vision, MLOps, AutoML, and conversation intelligence to augmented intelligence, next-generation AI technologies and data science best practices. He has spoken in countless keynotes, panels and webinars, and has been frequently quoted in the media. Carlsson received his Ph.D. in Business Economics from the Harvard Business School.

Presented:

• Empower Data Science Diversity to Solve Your Talent Gap and Drive Outcomes

Marc Vermut, VP, The Knowledge Lab, is a marketing strategy, measurement, data and analytics executive with 20+ years' experience across the retail, technology, telecommunications and entertainment sectors. Marc is responsible for driving thought leadership and innovation across Neustar's Marketing Solutions identity, segmentation, activation and measurement offerings, as well as delivering strategic insights that help brand leaders make better, more data-driven, marketing investment decisions.

Presented:

• Tomorrow's Data-Driven Marketing Practice

Mark is a VP of Product at Dremio and leads a team responsible for roadmap planning, competitive analysis, analyst relations, technology advocacy and go-to-market strategy with a focus on positioning, messaging & growth. In this role he works on all phases of product development from idea to general availability.

Presented:

• Building the Open Data Lakehouse

Nick Winfrey is Director, Audience Modeling and Data Science, Disney Advertising. In this role, Winfrey oversees groups responsible for data science and data strategy for advertising sales, covering Disney's portfolio of linear, streaming, digital and social properties. The teams are responsible for creating and driving innovative solutions focused on audience segmentation, data activation and clean room capabilities underscored by Disney's proprietary Audience Graph. Winfrey previously worked for the Federal Bureau of Investigation and Federal Reserve, and graduated from the University of San Diego.

Presented:

• Disney Advertising & Habu: How to Unlock Value and Drive Insights through Data Clean Rooms

As Habu's Chief Customer Officer, Ted oversees the company's customer engagements end-to-end, starting with solution design and continuing all the way through implementation and value delivery. Habu is redefining how companies work with data - building software that puts privacy first and delivers on business outcomes. Ted leads Habu's pre-sales Solution Engineering team, as well as its post-sale Customer Success and Analytics functions. He brings over a decade of experience advising the world's leading brands on how they can better leverage data and technology. Based in New York City, Ted is always eager to brainstorm and problem solve with customers, partners and prospects.

Presented:

• Disney Advertising & Habu: How to Unlock Value and Drive Insights through Data Clean Rooms

Tom Rabbitt has over 25 years of experience delivering global finance, enterprise performance management and business intelligence solutions to organizations of every size. He has held various leadership roles at leading technology companies including Hyperion, Microsoft and SAP in product design and development, solution implementation and project management, emerging markets, presales and presales management, sales and sales management and many more.

Presented:

• Link Your Operational & Financial Data & Processes to Drive Profitable Growth

As a Snowflake Field CTO in the Global Sales Engineering organization, Vinay is responsible for promoting adoption of the Data Cloud and synthesizing customer input to guide product direction.

Over a 25-year career leading engineering and field teams in early stage and established data technology companies, Vinay has remained close to the pulse of the customer. He holds 15 software patents in distributed systems, recovery protocols, fault detection and replication. Bringing technology and solutions to market that deliver lasting customer value is his passion.

Presented:

• Building a Data Mesh – Domains and Data Products with Snowflake

Wenny is a Managing Director in Deloitte's Technology, Media & Entertainment practice with 20+ years of client-side experience at various entertainment companies. Focused on consumer strategy, she has extensive knowledge driving marketing initiatives that yield growth through insights, technology, innovation and experiences.

Presented:

• Elevating the Human Experience with Trust

Andrew Wright is thrilled to have another opportunity to present at DDAC. As a principal software engineer of emerging technology, Andrew focuses on helping teams make better decisions through improved data engineering and machine learning practices. In his 15 years with the company, he has also managed analytic teams focused on marketing, operations, and commercial activities. Prior to joining Disney, Andrew worked in financial services and consulting firms, where he learned the importance of managing with empathy. Andrew holds an undergraduate degree in Foreign Affairs, as well as an MBA and a Master's of Applied Science. He lives in Southern California with his partner and their retired, rescue greyhound.

Presented:

• Ready? Set. Lead!

Avi Goldfarb is the Rotman Chair in Artificial Intelligence and Healthcare, and Professor of Marketing, at the Rotman School of Management, University of Toronto. Avi is also Chief Data Scientist at the Creative Destruction Lab, and a Research Associate at the National Bureau of Economic Research. A former Senior Editor at Marketing Science, his research focuses on the opportunities and challenges of the digital economy. Avi received his Ph.D. in economics from Northwestern University. He co-authored the bestselling book Prediction Machines: The Simple Economics of Artificial Intelligence. His next book, Power & Prediction: The Disruptive Economics of Artificial Intelligence, will be released by Harvard Business Review Press in November 2022.

Presented:

• The Disruptive Economics of Artificial Intelligence

During her tenure at Disney, Cara has provided decision science leadership for the development of end-to-end analytical solutions that deliver advanced pricing, inventory control, forecasting and marketing capabilities to business segments across The Walt Disney Company. These solutions empower decision makers by embedding techniques from statistics, optimization, simulation and machine learning into applications that support users for scalable decision making. Prior to joining Disney in 2010, Cara worked as a systems engineer in the defense industry. She holds an M.S. in Operations Research from Georgia Institute of Technology and a Ph.D. in Industrial Engineering from Iowa State University.

Presented:

• Human Learning: Navigating the learning curve across an analytics career

Chad Cooper loves a good story. With over 20 years of experience in digital analytics and digital optimization, Chad now leads a team of brilliant analysts as the Sr. Manager of Digital Analytics supporting Disney Signature Experiences. His career experience includes working with The E.W. Scripps Company, Gannett, as well as globally recognized hotel and entertainment companies. Chad earned his Bachelor of Arts from the University of Tennessee, an MBA from Stetson University, and is currently completing his EDBA at Rollins College.

Presented:

• Does Your Data Have Soul? Finding your spark & telling stories that make a difference

Chiara is an Assistant Professor in the Economics Department at Boston University. She obtained a Ph.D. in Economics from Yale in 2017, and a Master in Economics for Collegio Carlo Alberto in 2011. Most of her research uses tools from game theory in the context of industrial organization applications. Her area of expertise is the study of strategic interactions, learning, and communication in dynamic environments.

Presented:

• A Model of Dynamic Pricing Predation

Don Ross is Director, Decision Science Technology for The Walt Disney Company. In this role, Don leads Data Engineering, Application Engineering, and Infrastructure services for Disney Decision Science & Integration (DDSI). He supports analytic projects for business segments across The Walt Disney Company. Prior to this, Don spent his career in various hands-on and leadership roles in technology, and has achieved ITIL Expert certification.

Presented:

• Unlocking the Benefits of Cloud Architecture to Create Magical Analytic Solutions

Eileen Parodi is a Senior Product Manager leading the Search Experience for Disney+ and Star+ at Disney Streaming. She has worked in the technology and product space for the past 8 years with experiences in consumer media, enterprise SaaS, telecommunications, and mobile technology. Additionally, she is an Innovation Officer with the Army Reserve where she consults with Joint Special Operations Center on their product development and processes.

Presented:

• Magic Algorithms: Disney Streaming's data driven approach to bringing personalization to life

Elea McDonnell Feit is an Associate Professor of Marketing and Associate Dean of Research at Drexel University. She has spent most of her career at the boundary between academia and industry, first as a research scientist at General Motors R&D, as a methodologist at The Modellers, and as the Executive Director of Wharton Customer Analytics and most recently as an economist at Amazon Ads. As a professor, her research has focused on how marketers can use randomized experiments to inform selection of creatives and media planning and she has developed a course in "Marketing Experiments" for Drexel's MS in Business Analytics. She enjoys making analytics accessible and has developed several workshops and online courses and wrote R for Marketing Research and Analytics with Chris Chapman, which has been translated to Chinese, Japanese and Korean and adapted to Python.

Presented:

• Test & Roll: Profit-Maximizing A/B Tests

Emily graduated with a PhD in Cognitive Neuroscience and has published multiple papers on the interaction between sign language and the brain. Emily's first introduction to data science at Disney came in the form of being awarded the Disney Data & Analytics Women's Scholarship, which allowed her to see the innovative data work being done at The Walt Disney Company. Both in her current role as a Data Strategy Manager within Disney Advertising and outside of Disney, Emily combines her interests of being an advocate for diversity in STEM and coding to support various organizations that uphold practices for STEM inclusion.

Presented:

• Allyship: One Size Doesn't Fit All

Ernie Spencer is a Manager, Data Solutions and Activation for the Disney Advertising Audience Modeling and Data Science Team. In this role, Ernie leads a team of analysts dedicated to audience exploration and activation. Integral to the development of Disney's first party audience segment library, Disney Select, Ernie serves as a subject matter expert to educate the sales team and clients on the evolving data ecosystem, tech stack development, data management and optimization.

Presented:

• To Infinity and Beyond: Disney Select, Future Forward

Harris Liu is the Lead Data Scientist at Disney Streaming. In this role, he leads and develops various projects focused on scalable quasi-experiment and marketing measurement solutions across Disney+, Hulu, ESPN+, and Star+. He has a master's degree in Data Analytics from New York University and holds two bachelor's degrees in Statistics and Business from the University of Rochester.

Presented:

• MYSTEEQUE: a package of Methods Yielding Scalable Treatment Effect Estimation for Quasi User-level Experiments

In his role as an engagement manager, James is responsible for building and maintaining the client relationship throughout the multiple phases of an engagement. He leads and manages concept creation, content development, as well as training for the client's facilitation delivery team.

Prior to joining Disney Institute, he worked as a training manager for Magic Kingdom Park and Walt Disney World Transportation. James led a team that strategized and delivered multiple levels and types of training for more than 4,000 cast members.

James earned a bachelor's degree in organizational communication from Northeastern University.

Presented:

• Disney's Foundations of Leadership Excellence

Jonathan Gorski is Disney Media Entertainment & Distribution's Director of Sports Research, Insights, and Analytics. In this role, he and his team are responsible for all Studio and Original Content Measurement & Reporting as well as oversight on all Sports Primary Research for Disney Media & Entertainment Distribution. Throughout his tenure, Jonathan has pioneered research on ESPN's mobile efforts and helped spearhead the digital product & content growth across mobile platforms. In addition, he has led efforts on the effectiveness of the “two box” commercial format for advertisers as well as optimizing commercial structure and live game schedules across The Walt Disney Company's linear networks. He graduated from Syracuse University with a BS in Marketing Management.

Presented:

• Growing and Nurturing a Superstar Athlete

Julie Simmons Ivy, Ph.D., is a Professor and Fitts Faculty Fellow of Health Systems Engineering in the Edward P. Fitts Department of Industrial and Systems Engineering at North Carolina State University with extensive background in decision making under conditions of uncertainty using stochastic and statistical modeling. She received her B.S. and Ph.D. in Industrial and Operations Engineering from the University of Michigan. She also received her M.S. in Industrial and Systems Engineering from Georgia Tech. She is an active member
of the Institute of Operations Research and Management Science (INFORMS). Dr. Ivy's research seeks to model complex interactions and quantitatively capture the impact of different factors, objectives, system dynamics, intervention options and policies on outcomes with the goal of improving decision quality.

Presented:

• Does your model reflect the needs of the user? Meaningful Data-driven Multi-criteria Decision Modeling: Elicitation of Preference among Multiple Criteria in Food Distribution by Food Banks

Justin Chu is a Lead Software Engineer supporting Disney Parks, Experiences & Products. At Disney, Justin is responsible for leading projects primarily involving building data pipelines that feed analytical and operational reporting as well as various machine learning models. Since joining the company in 2013, he has worked on numerous data related projects. Prior to joining Disney, Justin received his BS in Information Systems at Drexel University.

Presented:

• "Permanecer Sentados Por Favor": Bringing Disney Magic to more Guests through Analytics and User-Centered Design

Justin Ford is a Senior Manager for The Walt Disney Company. He currently leads the Analytic Platforms & Solutions team, helping to build and implement innovative decision science products that drive business value for Disney's media networks. He also helps manage the infrastructure used to power these next generation solutions. As an inventor on a number of patents, Justin has also worked in telecom, developing custom solutions to support critical Wireline and Wireless operations.

Presented:

• Unlocking the Benefits of Cloud Architecture to Create Magical Analytic Solutions

Karen Pfeifer is Senior Principal Product Manager at Disney Streaming. In this role, she oversees Data Strategy and Product Management Operations for the D.A.T.A. organization, leveraging platforms, analytic tools, services, and product frameworks to transform data, capabilities, features, and processes into trusted, accessible, and insightful assets. Ms. Pfeifer has previously held data product leadership roles as Director of Data Product at Hulu and at Multichannel Video Programming Distributors (MVPDs) for platform, verticals, digital and linear viewing, audience measurement, analytics and vendor partner relationships. She holds a B.A. from UCLA, and a M.S. in Analytics and Data Science from St. Joseph's University.

Presented:

• What is a D.A.T.A. Product?

Kuan is a proud female analyst on the Advanced Analytics & Optimization (AAO) team in Consumer Insights, Measurement & Analytics (CIMA), using data, advanced analytics, and pixie dust to understand marketing's impact on Disney's demand/KPI metrics. She is passionate about testing/design of experiments, and storytelling. Originally from Taiwan, she holds a Ph.D. from the School of Industrial and Systems Engineering at Georgia Tech, where she focused on Statistics and Health Economics.

Presented:

• Don't Underestimate the Force: Recognizing the Lifetime Potential of Disney Guests

Linda currently serves as the security leader for the largest Disney Park and Resort complex in the company, the Walt Disney World® Resort in Orlando, Florida. Prior to relocating to Orlando, Linda had security responsibility for Disney's international theme parks and served as the strategic security resource for the Disney Parks and Resorts overseas properties at Hong Kong Disneyland, Shanghai Disneyland, Tokyo Disney, Disneyland Paris, Disney Cruise Line, Adventures by Disney land tours, Disney Institute, and Disney Vacation Club properties including the Aulani Resort in Hawaii. Linda's first job in the Walt Disney Company in 2008 was as the Director of the Global Intelligence and Threat Analysis unit where she built a team of corporate intelligence analysts who serve as the "strategic tripwire" for the Walt Disney Company's facilities and brand worldwide. This intelligence portfolio spans 72 brands and encompasses the Parks and Resorts business segment, as well as, ABC News, ESPN, Disney Cruise Line, Disney Stores, Adventures by Disney land tours, and motion picture productions, including Disney Studios, Pixar, Marvel and Lucasfilm. Linda joined the Walt Disney Company after an 18-year career with the Central Intelligence Agency (CIA). During her CIA career, Linda served as both an analyst and operations officer and has extensive overseas experience in South Asia, North Africa, and the Middle East. She worked on issues ranging from terrorism to cyber intelligence to weapons of mass destruction, verification of international arms control treaties, and unmanned aircraft programs. She is the recipient of the Intelligence Community's Studeman Award for Excellence, Intelligence Medals for service in Iraq and Bosnia, a National Meritorious Unit Citation for Weapons of Mass Destruction, and numerous other CIA awards for Merit, Excellence, and Distinguished Service. Believing that we are safer together than we are apart, Linda is a founding member of the Department of Homeland Security's (DHS) Classified Intelligence Forum, which assists DHS analysts in understanding threats to the private sector, and the Commercial Facilities and Outdoor Events subsector councils. She is the former Chairman of the State Department's Pan-Asia Regional Council, a member of the inaugural security committee for the International Association of Amusement Parks and Attractions, and founding member of the Private Sector Intelligence Council. Linda graduated Magna Cum Laude from the University of California, Los Angeles. She has done graduate level work at Cambridge University in England. Linda is a member of the Phi Beta Kappa chapter of UCLA.

Presented:

• Leading Teams and Navigating Change in an Uncertain World

Mina McBride is a Futurist and Foresight Product Manager on the Disney Decision Science and Integration team. In that role, she leads the foresight team in its use of quantitative and qualitative foresight methodologies to monitor change in the business operating environment. She is also responsible for innovation programs that challenge conventional thinking and inspire teams to think in new ways.

Mina is a member of the Association of Professional Futurists. She studied Psychology at Harvard University and holds a Master of Science in Strategic Foresight from the University of Houston.

Presented:

• Allyship: One Size Doesn't Fit All
• Oursight: Harnessing Collective Intelligence for the Future

Priya Medberry is a Senior Data Scientist for the Disney Advertising Audience Modeling and Data Science team. In this role, Priya leads the development of the predictive modeling capability fueling Disney Select, a proprietary audience segment library spanning the Company's ad-supported portfolio. Additionally, Priya is responsible for sourcing business requirements, data ingress and processing, and leveraging advanced machine learning techniques to build audience solutions optimized to achieve client KPIs.

Presented:

• To Infinity and Beyond: Disney Select, Future Forward

Ricky Cedrone is a Sr. Manager of Sports Research, Insights, and Analytics for Disney Media & Entertainment Distribution. He helps lead the company's primary research efforts into sports fandom and consumption as well as all research, measurement, and reporting in support of the company's original sports content, studio shows, and films across ESPN and The Walt Disney Company platforms. Prior to his ten years with ESPN/The Walt Disney Company, Ricky began his research career with Kantar in Boston. He graduated from Dartmouth College in 2007 with a BA/BE in Engineering, followed by a Master's of Engineering Management from Dartmouth in 2009.

Presented:

• Growing and Nurturing a Superstar Athlete

Tara Wilson is Sr. Manager, Decision Science at The Walt Disney Company. Using her skills and love of mathematics and software engineering, she has contributed to the development, delivery, and sustainment of novel and innovative decision support tools for multiple clients. Currently, she focuses on developing and implementing processes and tools that streamline delivery and sustainment of decision science applications. This includes recommending ML-Ops strategies, implementing software engineering standards, and developing re-usable data science tools. Prior to joining Disney, Tara was a Visiting Assistant Professor at Clemson University where she earned her PhD in Mathematical Sciences.

Presented:

• Allyship: One Size Doesn't Fit All

Tian Yang is a Data Analytics Manger focused on Product Experimentation, Optimization and Conversion Funnel within Disney Streaming Services. She has 10 years of experience in data and analytics, 3 of which have been in streaming at Hulu and Disney Streaming. In her free time, she enjoys playing board games and visiting the Disneyland and Disney California Adventure parks.

Presented:

• Magic Algorithms: Disney Streaming's data driven approach to bringing personalization to life

Tyler Wade is a Reporting and Analytics Manager mainly supporting the company's vacation planning initiatives. Prior to his current role he worked on a temporary assignment as a Digital Product Operations Manager supporting Disney Parks Experiences and Products. He has spent most of his career at Disney in park operations leader roles where he worked on various analytically driven projects for attractions at Disney's Hollywood Studios. He has worked on numerous projects that have helped the opening of new attractions and offerings. Tyler received a BS in Business Marketing as well as a MS in Data Analytics from Grand Canyon University.

Presented:

• "Permanecer Sentados Por Favor": Bringing Disney Magic to more Guests through Analytics and User-Centered Design

Xavier Foussereau, PhD, MBA is a manager in the advanced analytics and optimization team at the Disney Consumer Insight and Measurements Analytics Division. His current interest deals with optimization of Disney's marketing spend through automation of media mixed models using machine learning. Prior to coming to Disney, he served as a senior corporate statistician for the Orlando based Darden Company.

Native from France, he holds a PhD. in Environmental Engineering from the University of Florida, and a MBA in international finance from the University of North Florida.

Presented:

• Don't Underestimate the Force: Recognizing the Lifetime Potential of Disney Guests